Shakthi is a response to the new consumer habits of modern society. Shakthi not only provided food just to taste great, but they also gave the quality of life and healthfulness, food products that complement and harmonize our eating habits. Shakthi oil’s aim is to reach a target audience that is preoccupied with health, With that in mind, we developed a project that turns into visual cues of all the characteristics and benefits of the products, with modern communication and a youthful approach. We designed the pack to highlight the distinctiveness of the series, mixing clean text and organic details intrinsic to the essence of the Shakthi. The color code being strategic as a means to aiding the consumer upon the time of purchase, making product identification easier and intuitive.